Google and the challenge to IAD: new arrival in the interactive banner

During the annual conference devoted to the most important media, Google has promised to launch a new interactive ad format that will rewrite the concept of "banner" and other ads that appear constantly on the web. All points (the comparison is difficult) the service IAD Apple for interactive advertising within the applications from the App Store.

 The CEO of Google, Eric Schmidt, said that "the interactive banners are coming." These ads, which may appear anywhere on a Web page, not only within a video, represent a kind of small web pages. That means clustering They Could Allow Web users to watch a video, leave a comment and see real-time updates Ads That Are Within The more customized to Their Interests. This means that users could be given the opportunity to watch a video, leave a comment and see updates in real time within the same ads that will now be tailored to their needs.
Schmidt immediately believed in this project pushing the Google team to reflect on the potential that this type of ads and offers, according to the director, represents the future of advertisement within web pages.
New battle between Google and Apple coming?